Raw Lily
Contributed by Adam Charlton on Jun 8th, 2024. Artwork published in
April 2024
.
Raw Lily is a new e-commerce store based in Hong Kong, offering the highest quality wellness products. We were asked by the founder of Raw Lily to position and rebrand the wellness e-commerce business.
We chose Recoleta as brand font for its uniquely warm and playful character. It’s a typeface that doesn’t take itself too seriously. A ‘playful serif’! Recoleta was complemented with Mabry for body copy.
