Giulietta
Based in São Paulo and created by chef Rodolfo de Santis, Giulietta is born from the chef’s desire to go beyond the barbecue approach already widespread in Brazil. The intention was to base on and reproduce Italian typical cuts (an unprecedented focus in São Paulo), without restricting to cattle cuts and proposing an authorial approach, which DNA was primarily nonconforming and mutant. Through this line of reasoning we understand that the identity and all its elements should be a reflection of this rupture with the standards proposed by the chef.
Harbour’s elegant aggressiveness was the reason it fit perfectly for the logotype. URW Typewriter and Sweet Sans were great side servings for the composition.
Design direction by Rodrigo Francisco, with design development together with Ted Oliver and Felipe Vargas. The illustration is by Murilo Pascoal, and photography by Ted Oliver, Felipe Vargas, and Gustavo Crispim. Cirgráfica handled the print production.
