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Charli XCX – Brat album art and campaign

Contributed by Kait Mac on Jun 16th, 2024. Artwork published in
June 2024
.

Brat is the sixth studio album of pop star Charli XCX. The cover font – Arial – is stretched and of low resolution. ABC Rom Mono is found on the vertical labels. Text on the inner sleeves is in LL Unica77, and “charli xcx” on the back cover is in a yet unidentified sans [edit: probably ITC Avant Garde Gothic, see comments].

From Wikipedia:

The cover, a low resolution lime green square with the title disproportionately imposed on it, was met with criticism. In a cover story interview for Vogue Singapore, she told Chandreyee Ray that the criticism led her to question why fans feel “ownership over female artists” so much so that they demand their photograph be on all of their work; she had previously dubbed it “mysoginistic [sic] and boring” on Twitter. She further explained the album cover and particularly the colour choice, deeming green heavily oversaturated in the media and fashion “as of late”: “I wanted to go with an offensive, off-trend shade of green to trigger the idea of something being wrong. I’d like for us to question our expectations of pop culture—why are some things considered good and acceptable, and some things deemed bad? I’m interested in the narratives behind that and I want to provoke people. I’m not doing things to be nice.” Peoples Sadie Bell linked the album cover with the nature of the album, which Charli XCX dubbed “confrontational”.

Designed by Brent David Freaney at Special Offer, Inc., with art direction from Imogene Strauss and Charli XCX.

[More info on Discogs]

Photography by Terrence O’Connor, styling by Chris Horan.
Source: www.instagram.com Terrence O’Connor.

Photography by Terrence O’Connor, styling by Chris Horan.

Charli XCX – Brat album art and campaign 8
Source: www.instagram.com Special Offer, Inc.
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Source: www.instagram.com 
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Source: www.instagram.com 

Charli XCX – Brat album art and campaign 9
Source: www.instagram.com Special Offer, Inc.
Charli XCX – Brat album art and campaign 18
Source: www.instagram.com 

Charli XCX – Brat album art and campaign 10
Source: www.instagram.com Special Offer, Inc.
Charli XCX – Brat album art and campaign 11
Source: www.instagram.com Special Offer, Inc.

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Source: www.instagram.com 

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Source: www.instagram.com 

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Source: www.instagram.com 

Stage graphics at a concert. Creative direction and scenic design by . Drape design by . Photo by Henry Redcliffe.
Source: www.instagram.com Henry Redcliffe.

Stage graphics at a concert. Creative direction and scenic design by Imogene Strauss. Drape design by Special Offer, Inc.. Photo by Henry Redcliffe.

2 Comments on “Charli XCX – Brat album art and campaign”

  1. charli xcx is in ITC Avant Garde Gothic Medium

  2. Agreed, and added. Thanks!

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