Second Hand by Jesse Reed

Pentagram partner Andrea Trabucco-Campos and Porto-Rocha senior designer Martin Azambuja used Focal in the book Second Hand by Jesse Reed. The book is released through Trabucco-Campos and Azambuja’s new publishing company Vernacular. Focal’s concept of specific softness from the phototype era pairs well with the book covers that also span this time period.

Rediscovered second-hand books are not just vessels of knowledge, but also windows into the past. These forgotten book covers act as a window into the art of book cover design, often created by unsung heroes of the craft — found and captured through the eyes of designer, Jesse Reed.