Amalia Keefer – Here, In My Mind exhibition

Presented in June 2021 in the TDF Collect art space in Collingwood, Melbourne, Australia, Here, In My Mind is the debut exhibition of emerging artist Amalia Keefer and the first body of work she has created en masse.

Designer Sasha Aarons chose NaN Weiss for the title of the exhibition, showing its distinctive serifs on serifs on the capital letter I. On the flyer/postcard, Freight Micro makes an appearance with its distinctive warm and open rhythm and dynamic italics. The display cuts of Freight are used on the TDF Collect website, suggesting a consistent use across their identity. The sans serifs are GT Walsheim for the artist’s name and Sofia for the opening hours.