Alterscope

Studio Size designed the brand identity for Alterscope, a leading web3 analytics platform for crypto-natives that gives users the insights they need to make smart investment choices in cryptocurrency and NFTs. With a renewed business focus and the launch of Alterscope – their most powerful platform to date for on-chain investors – they needed a new brand identity to engage consumers, employees and partners.

Inspired by the Alt key symbol on computer keyboards, the logo highlights the alternative financial systems and solutions provided by decentralized technologies. The color system symbolizes growth, innovation, and forward-thinking, aligning with the disruptive nature of DeFi, helping to reduce user anxiety and create a positive UX. The core goal of the website is to provide decentralized financial services, enabling users to engage in activities. Alterscope’s website is built with modular components, simplifying scaling and ensuring a consistent UX.