On July 5 and 6, Cēsis hosted the tenth edition Lampa, an annual conversation festival in Riga, Latvia, which aims to strengthen democratic values and encourage respectful discussion on issues of relevance. To mark the anniversary of the festival, graphic designer Valters Kalsers and creative director Dārta Apsīte created a bold visual identity for the event that combines strength and vitality.
The idea of seeing strength is continued in the visual identity of this year’s edition. It is based on the variable typeface Purple Haze by Font Spectrum, which allows the text to be transformed into a kaleidoscopic illustration. In an article by Paula Gāgane for Fold magazine, graphic designer Valters Kalsers explains:
As words are integrated into the typography of the identity, they take on a visually powerful and decorative meaning, changing not only their size but also their function — taking on a broader visual and conceptual scope.” The playful and dynamic nature of the typeface accentuates the symbolism of the festival theme: to see and believe in strength, one must become more observant and careful.
Secondary text is set in Pangram Sans Rounded, and the festival logo pairs Camphor with artificially slanted Letter Gothic.