The Empathy Project

The Empathy Project is a collaborative, participatory art project initiated by Paul Rucker and curated by Marcus Civin at the Maryland Institute College of Art (MICA) Baltimore. It invites participants to explore their experiences with empathy through visual art, writing, installations, performances etc. Many classes added an assignment for the students in the institute to participate in the project where a wide variety of work was created, from collaborative installations to anonymous written posts. The project itself is a sum of all these parts and serves to celebrate the diversity that exists among any community of people.

The identity design had to express this idea of diversity and cultural eclecticism. The identity had to be flexible, as more logotypes had to be derived from the core idea to represent the different sections of the project. For this, I chose Peter Biľak’s History. History fit well with the concept of the exhibition and with Fedra Serif A as the text face, the typographic palette of the project was complete.

Read the entire process here.