LePerco coffee roaster
LePerco is an artisanal and independent coffee roaster located in Narbonne, in the south of France. Its network of ethical and organic coffee producers around the world as well as its rigorous selection and quality control throughout the entire production chain enables LePerco to create unique and exclusive products.
LePerco’s roasting activity was historically linked to the record shop activity of its founder, Pierre-Marie Camper, who brilliantly combines the two worlds, enhancing coffee tastings with atypical musical discoveries. While relying on LePerco’s unique DNA, marked by the coffee/music duality, the new visual identity focuses on the roasting activity.
LePerco’s graphic universe revolves around patterns that have been created using two main geometric shapes. These shapes can evoke the leaves of coffee trees, coffee cherries and roasted beans, a symbol of LePerco’s total control over the production chain. The primary typography of this visual identity is Milanesa Serif, from the Sudtipos foundry, supported by various members of the Ballinger series by Signal.
