SNAFU Media
We had the pleasure of working with FilmNation and Pacific Electric Picture Company to develop the branding and overarching design system for SNAFU Media, as well as the cover art for season two of their flagship podcast. The new logo is based on Marvin Visions, with a modified N.
SNAFU is a podcast hosted by Ed Helms that dives into history’s greatest screw-ups. In each season, Helms explores significant, yet often overlooked, historical events characterized by major blunders and their far-reaching consequences.
The hero of the identity system is the SNAFU wordmark, based on Marvin Visions (an expressive typeface with an interesting backstory), but with custom adjustments. The deep drop shadow on the podcast cover art is evocative of a red lens that reveals invisible ink, but it can also stand alone without that particular treatment.
SNAFU wordmark on merch.
SNAFU cover art as shown on a podcast app.
