Havas

Havas, one of the world’s leading communication groups has been rebranded with a new visual identity by Conran Design Group. The logo has been redrawn and a variable corporate typeface, Baikal from newglyph, has been chosen to support the new identity and to be deployed worldwide on all of the Havas agencies.

Conran Design Group describes the project as follows:

The refreshed Havas brand conveys positive movement and balances the premium quality and sophistication of the existing brand with a new sense of dynamism and modernity. A 25-degree angle signifies positive momentum; the angle stems from the marque but runs into the wider design system to provide a robust and flexible framework for brand expression.