Hub Werkleitz 2018 website
Werkleitz is an association dedicated to facilitating the production and presentation of new media art projects that engage with social and artistic issues.
The Werkleitz Festival 2018 website was designed by Anja Kaiser and Knoth & Renner. Anja Kaiser is a prominent German communication designer known for her influential work in feminist circles. Knoth & Renner operate at the intersection of digital culture and graphic design, with a keen appreciation for technology and it’s visual impact.
They managed to reflect Werkleitz’s values through its innovative design and functionality. Their collaboration resulted in a website that is both visually striking and user-friendly.
For the website’s identity they combined two distinct typefaces: Suisse Neue, a slab serif by Swiss Typefaces, with Steinbeck, a (then new) sans serif by The Temporary State.
Suisse Neue is used for the sidebar on the left and all body texts, providing a clean and readable foundation.
Steinbeck is used for the header, the menu on the right and the informational sections throughout the website. When hovering over the typeface, it becomes slanted, inviting interaction. By clicking on it, an orange/black pop-up opens on the right side of the page, featuring photos and texts.
The color palette consists of bright hues like yellow and orange, contrasted with black and grey-silver. The website maintains a simple yet highly typographical design, ensuring a visually engaging and user-friendly experience.
The design choices reflect an emphasis on engaging visitors both visually and functionally, making the site not just an information portal but an integral part of the festival’s identity.
