M – Das Magazin für Kompetenzkultur im MMI

M is the magazine for Marketing Management Institut GmbH (MMI), a subsidiary of Volkswagen AG that is concerned with the professional training of Volkswagen AG dealers. Browse through the pdf on Issuu.

The serif typeface is the free Lido by the Storm Type Foundry, created as a reconsideration of Times New Roman.

The typeface is suitable for all periodicals wishing to abandon inconspicuously the hideous system typefaces with their even more hideous accents and to change over to the contemporary level of graphic design. […] I should not like it if the issuing of this typeface were understood as an “act out of spite” aimed against the venerable Times. It is rather meant as a reminder that there really are now alternatives to all fonts in all price categories.—František Štorm