Built on top of their core belief – Our purpose is not something we do, it’s who we are – Chetana is a coaching company for entrepreneurs, founders and leaders who are ready to lead more consciously.
Original wholeness, and genius, can be found in the waters of the present moment. Our identity for Chetana is based on the concept of the ‘river of consciousness’: the soft ripple between reality and consciousness, expressed through soft gradients that play together, a dual typographic system pairing Victor Serif and P22 Underground and a chromatic adjacent palette. The logo uses the Medium Italic style of Gelica.
