SERIOUS.BUSINESS rebranding

We are SERIOUS.BUSINESS, a global branding and design agency founded in 2015. We are renowned for our bold creativity and focus on human connection. The recent rebrand, reflecting our transition from a traditional office setup to a global, fully remote team, introduces a unique brand identity. This new identity embodies our playful yet professional approach to branding and underscores the belief that branding should be the most enjoyable aspect of running a company.

The new website, featuring Nib and Mori, balances serious and fun elements, offering an engaging, tactile experience. The focus on micro-interactions is designed to captivate users, encouraging them to stay longer and explore more, enhancing their overall experience. The logo combines ITC Souvenir with a sans.