Apothecary 87 was rebranded for a premium packaging experience. 93ft worked with the natural skincare and grooming brand to elevate their existing range of products using impactful packaging design, typography and a new brand identity.
They selected two complimentary fonts which can be used across the brand. With a nod to a ‘vintage’ British aesthetic, F37 Beckett was chosen as the all-caps display font. The complimentary type for smaller sizes appears to be Trade Gothic Extended. The logo in Birch – with a custom moustached O – was carried over from the previous 1920s prohibition Peaky Blinders-style aesthetic.
