XOXO is an experimental festival for independent artists who live and work online. A robust and enthusiastic community has formed around the festival since it was first held in 2012. After a few years off, founders Andy Baio and Andy McMillan decided to hold one last XOXO. For this final year, Each Other created a visual identity to send them off, centered around the impressions it leaves behind, and the beauty of the community that has grown from it.
A strong type system was important for the brand, as many pieces are copy-heavy. Avara by Velvetyne echos the angular fluidity of the pattern for headlines, while VCTR Mono by Vectro Type lends a soft typewriter feel to all the body copy.
Learn more about the project on Each Other’s website.