Taste musical event
The Taste musical event is an electrifying combination of hip-hop, afrobeat and house music. Featuring renowned DJs from around the world, this event is a melting pot of street style, urban culture, and contemporary music. Our visual identity aims to capture the essence of Taste by merging the vibrant energy of the underground music scene with a bold, dynamic aesthetic that resonates with the event’s diverse audience. The identity draws inspiration from the raw, authentic vibe of street culture and the pulsating rhythms of the underground music scene.
The logo incorporates a bold, sleek, and urban-inspired typography conveying an “in your face” attitude. It was designed to be instantly recognizable and memorable, using CoFo Kak’s wide Black weight. The color palette was designed to be adaptable, ensuring the visual identity remains fresh and versatile throughout the clubbing season. Studio Size aimed to create a visual language that reflects the unity and energy of people who are passionate about hip hop and its related genres.
Typography is set in the bold Anton, ensuring clear communication and adding dynamism to all visual elements. The identity encapsulates the spirit of creativity and freedom found in urban environments.
