Kjus – Golf & Active Lifestyle
Contributed by Jens Riedweg on Mar 31st, 2014. Artwork published in
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KJUS is the leading premium sports brand for technical ski wear, uncompromising outdoor apparel, functional golf wear and active lifestyle. Recently, the Swiss agency Metapur AG was commissioned to redesign its corporate identity, which was based on Parachute’s DIN Text Pro. This included promotional material such as the company’s workbook and moodbook. Apparently, it will be extended to the website and consumer campaigns. Currently, KJUS is using DIN Text Pro for its in-house corporate material as well.
