voordekunst brand identity
Voordekunst (“For the arts”) is the leading crowdfunding platform for creatives in the Netherlands. Over the years, voordekunst has grown into a national institute and asked Rotterdam-based studio The Phoney Club to develop a fresh face to replace their visual identity by Verve that could keep up with its future ambitions.
The brief for the project specified the use of a Google Font, prioritising ease of use and accessibility across various platforms. DM Sans by Colophon was the ideal choice, meeting the requirement for a simple, versatile typeface that could function seamlessly in a wide range of digital environments. Chosen for its clean and versatile nature, it plays a pivotal role in maintaining consistency. The simplicity of the font in Regular and Medium weights provides clarity and accessibility, grounding the brand’s energetic and colourful content with a professional yet approachable feel. DM Sans serves as a stabiliser, ensuring that the diverse content remains cohesive and easy to navigate.
Showcasing a wide variety of colourful artworks and content – often all in one place – the brand required a visual system that balanced cohesion with creative freedom. With the introduction of a flexible design-grid, the content, along with new brand elements like animated illustrations and icons, could move expressively within a well-arranged framework. Structural elements such as repeating patterns and a distinctive colour palette ensure that the brand remains unified, without losing its creative energy.
