ESCMID

ESCMID, the European Society of Clinical Microbiology and Infectious Diseases, is one of the largest medical societies in the world. As it continues to grow and gain influence worldwide it is rapidly turning into a global science brand. Scholtysik consolidated the extensive brand portfolio and changed the congress name to “ESCMID Global” which highlights its position as the world’s largest and most relevant congress in its field. At the same time, Scholtysik renewed the complete visual identity and brand communication.

Selecta by Maxitype was chosen as the brand typeface across all touchpoints. Scholtysik looked for a typeface that would generate impact in large applications at international events and at the same time could provide precise, factual communication of scientific content and medical guidelines. The typographic look and feel must do justice to the never-ending curiosity and methodical rigour of scientific research and ultimately convey the clarity and strength to fight infectious diseases worldwide.

A custom version of the type family for ESCMID includes a set of Greek characters for proper representation of biological and medical terminology.