The Visual Poetry / Visuelle Poésie exhibition, held in 2023, showed contemporary Iranian posters at Museum für Gestaltung Zürich. The exhibition opened up a broad spectrum of visual languages. The campaign, designed by Skala, carves out the linking thread between them all, providing the show with a poetic face that depicts its essence. The key visual elegantly applies evocative symbolism to hint at the infinity of possible interpretations of visual forms. In doing so, it constitutes an example of just this richness itself, making the public curious for more. Typeset in Selecta by Maxitype. The font used for the text in Farsi (?) is yet unidentified.