Desire Lines
Desire Lines is a collateral pavilion of the Venice Art Biennale 2024. The project brings together three independent European cultural institutions: Proforma (UK), Begehungen (DE), and PASE (IT). Their goal is to build connections between artists from the European scene through residencies, exhibitions, performances, and other events. This edition features the work of artists such as Edgar Leciejewski, Margret Hoppe, Max Magaldi, Pierpaolo Ovarini, and Omari Taylor.
The visual identity is initially built around the concept of an apparent grid – both evolving and flexible – that serves as a foundational structure. It evokes the idea of a modifiable playground, a dynamic visual framework reflecting the diversity of creative approaches and perspectives of the invited artists. The logotype block unites the three entities, reinforcing the idea of connection and links, symbolized by a line that takes shape, illustrating the various possible paths. Each line becomes a guiding thread, a metaphor for the exchanges and connections woven between the different cultural actors and the spaces they occupy.
