Melbourne based branding studio Both was engaged to create an identity for Napa, a new eatery located in the bustling heart of Glen Iris. Rather than relying on the obvious visual tropes associated with the venture’s namesake, Napa Valley in California, Both focused on capturing the experiential qualities of the region – its sense of space, rich soils, and expansive blue skies. The resulting design is centered around an understated and uncluttered visual language, supported by a textural palette that reflects the warmth and relaxed pace of Napa Valley.
Collaborating closely with the team to ensure a seamless integration of interior and identity concepts, Both developed a pattern inspired by the tiling within the space. This was further enhanced by the use of characteristic dual line weights in the logotype.
A pale blue highlight was introduced to visually distinguish the takeaway section from the rest of the space, enabling patrons to navigate more intuitively. The signage incorporates subtle curves that echo shapes found in the interior, fabricated from powder-coated metal to provide a smooth contrast to the various textures present throughout the eatery.
Boogie School Sans Middle 4th from Or Type was used for the logotype and as a headline font. The secondary typeface is Founders Grotesk Mono from Klim Type.
