Sonder
The logo uses Aro Narrow.
Sonder, formerly Consumer Insight, transforms complex data into meaningful insights through human-centered research. Their old brand and name no longer reflected their forward-thinking approach. They needed a fresh identity, tone of voice, and name to match their progressive vision.
We crafted a dynamic brand identity based on ‘sonder’—the idea that every person has a unique story. Through a collage of photos, moments, and memories, we captured the richness of human experience. This included a new website, presentation decks, credentials, and social assets that clearly communicate their people-focused approach.
The new brand elevates Sonder’s status and conveys that research is as fascinating as the people behind it, preparing them to grow into new markets.
The primary brand typeface is Neue Helvetica.
Neue Helvetica is sometimes supported by Courier New.
