SoFluffy
Omnes Black is the logo font of SoFluffy, a patisserie offering handcrafted Japanese cheesecake to a Swiss audience. The pastry shop in central Geneva opened its doors in June 2024 and also sells other treats like mochi and matcha tiramisu.
Darden Studio’s deliciously rounded sans features in its boldest weight, sporting its alternate schoolbook-style y. In the wordmark, the negative space of the letter S was modified to form a pair of hugging arms.
According to designer Felipe Holman, this subtle intervention symbolizes “the brand’s welcoming and caring nature.” After all, the “So” part of the name stands for “Solidarity” and “Social”: SoFluffy offers internships to women who became victims of domestic violence, aiming to reintegrate them professionally.
Shop front of SoFluffy at Rue de Lausanne 27, not far from Geneva’s main station
Hard to miss: the purple sign on the shop window with the big wordmark in Omnes. The line below uses Myriad.
The door has a logo variant with just the letter S, which is also used on the social media channels. The secondary font used for the encircling text is Lorimer No 2.
The illuminated sign behind the counter presents an outlined variant of the wordmark.
When finished, the fluffy cakes get branded with a burn mark.
