svoja by Ema Müller

The publication svoja is an enhanced collection of the texts and articles Ema Müller has written for Vogue Czechoslovakia over five years. “The texts are enriched with scans from my diaries, photos from my childhood, photos from my mobile phone, and photos from the wonderful Jakub Gulyás, which we took together during those five years, mostly in his living room,” Müller explains. “I write notes in the book and draw with a pink marker, just like I do on my Instagram. It is created as one big story full of all possible emotions and feelings of a young woman who keeps getting lost, searching and finding herself, and who has her flies but also butterflies.”

What sets svoja apart is its thoughtful design elements, meticulously curated to resonate with readers on a personal level. The title “svoja” is deliberately placed both on the front and back, symbolizing the universality of the book’s message. Her handwritten notes, reminiscent of Instagram captions, add an intimate touch, inviting readers into her world with open arms. Yet, perhaps the most striking aspect of svoja lies in Müller’s intentional positioning of her own name. While subtly present with translucent UV varnish on the front cover, Müller’s name takes a backseat to the overarching theme of individuality and self-discovery. It’s a powerful statement, signaling to readers that svoja is not just a book about the author’s journey, but a mirror reflecting their own experiences and aspirations.

In svoja, Müller invites us to embrace our uniqueness, to revel in the beauty of our individuality, and to celebrate the journey of self-discovery. With each page turned, svoja serves as a reminder that we are all protagonists in our own stories, navigating the twists and turns of life with courage and grace.

288 pages, 150×205 mm