Òh!pera 2024

From Gran Teatre del Liceu:

The Òh!pera project was born three seasons ago, driven by the Gran Teatre del Liceu and the Barcelona City Council, through the Disseny Hub, with the aim of being the gateway to the world of opera for young creators from all artistic fields: composers, librettists, stage directors, singers, musicians, lighting designers, students from design schools… It materializes in the creation of three contemporary operas, each lasting 30 minutes, which are performed, over a single evening, in three unusual spaces of the Gran Teatre del Liceu.

For this project, dedicated to newly created micro-operas, a communication style evoking the brutalist and minimalist aesthetics of social revolutions was chosen. The objective was to bridge the gap between the artistic revolutionary act represented by the project and its new creators, capturing the essence of change and innovation. The visual communication focused on the use of a single typographic weight – Trade Gothic Bold Condensed #20 – in uppercase, applied uniformly across all materials, using only black and red ink to emphasize the revolutionary character. In print, the design remains sober and minimalist, reflecting the seriousness and impact of the project. In contrast, in the audiovisual medium, video becomes the main communicative vehicle, treated in two inks to maintain visual coherence with the print. This strategy allowed for a cohesive and powerful approach, highlighting the effect of the artistic revolution with a distinctive and impactful presentation.