Polifonic 2024
Polifonic is a music event dedicated to electronic dance music. The organizers are based in Milan, but a main point of their concept is to bring the party to ever new locations across Italy and beyond. Their history on Resident Advisor reaches back to 2017 and the city of Monopoli in the Apulia region; upcoming events in 2025 include Madrid, Lisbon and Paris. Exquisite music not being enough, Polifonic seeks to enrich the format with art and food chiming with the region of the given event.
Responsible for marketing and art direction is Milan-based Studio Marziale. Advertising material for the 2024 Polifonic festival was designed with Matteo Benetti. What coins the visual identity are bright, cheerful colors and the use of one sole typeface: Kreuz.
Kreuz was designed by Emmanuel Besse and is part of the library of Production Type. While of an overall industrial appeal, it is far from stiff and boring. On the contrary, at second sight, you will discover a lot of playfulness in its broken outer and smooth inner curves. Kreuz comes in three widths with five weights each. The media showcased in this post predominantly feature styles from the Condensed and Extended widths, in Light to Medium weights.
