Holy Green Cann
Holy Green Cann is a premium brand for medical cannabis based in Guimarães, Portugal, with a declared focus on sustainable and eco-friendly practices.
The positioning of the brand is far removed from the stereotypical pothead folklore, and plays up the scientific angle. This is reflected in the visual identity: photographs depict the lab-like situation in which the plants are cultivated, using repurposed runoff water and renewable energy in the form of solar panels, and further reducing wastage and environmental impact by employing energy-efficient LED lights. The product itself in presented as a pharmaceutical product, in a sterile setting and illuminated by cold light.
The logo symbol consequently shows a stylized, almost abstract version of a hemp leaf. The clean typography to go with it utilizes Dr.
Yoann Minet’s no-frills geometric sans was originally designed for a medical company. This background shows in its formal language that signifies surgical precision. With its tall x-height, Dr is an apt choice for Holy Green Cann’s wordmark as much as the headlines on their website. Body text is rendered in Helvetica Light.
Dr is exclusively available from Production Type.
