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Arts Workers United

Contributed by David Sieren on Nov 1st, 2024. Artwork published in
August 2021
.
Arts Workers United 1
Source: www.onedesigncompany.com One Design Company. License: All Rights Reserved.

Arts Worker United (AWU) is a lobbying organization focused on building awareness of and support for members of the creative class and their critical impact on the national economy. Founded during the COVID-19 pandemic, AWU works to ensure local and national governmental support for this critical—and often overlooked—sector of the working class.

One Design created a brand identity rooted in the visual vernacular of trade unions and craft guilds, that could flex to connect with politicians and arts workers alike. The AWU seal is a symbol of unity, sophistication, and confidence. The extended visual language embraces a distinctive and powerful energy through color, layout, and imagery that connects with the creative class.

A system of typographic ligatures—custom glyphs built into a bespoke cut of Object Sans from Pangram Pangram—is a visual nod to the concept of support and solidarity.

Arts Workers United 2
One Design Company. License: All Rights Reserved.
Arts Workers United 3
One Design Company. License: All Rights Reserved.
Arts Workers United 4
One Design Company. License: All Rights Reserved.
Arts Workers United 5
One Design Company. License: All Rights Reserved.
Arts Workers United 6
One Design Company. License: All Rights Reserved.
Arts Workers United 7
One Design Company. License: All Rights Reserved.
Arts Workers United 8
One Design Company. License: All Rights Reserved.
Arts Workers United 9
One Design Company. License: All Rights Reserved.
Arts Workers United 10
One Design Company. License: All Rights Reserved.
Arts Workers United 11
One Design Company. License: All Rights Reserved.

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  • Object Sans

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