Projektor – Tag der Architektur und Ingenieurbaukunst
Under the title Projektor, the annual nationwide Tag der Architektur und Ingenieurbaukunst (“Day of Architecture and Civil Engineering”) offers a special program for young people in Hamburg. To appeal to this target group, a poster was designed for Hamburg’s urban space and the passenger television in the subway. The pattern, which is inspired by tangram, the Chinese puzzle game, is likely to be familiar to many six- to eighteen-year-olds and alludes to the theme of the event series. Symmetrical and strong-charactered, perhaps not easily readable letters are intended to appeal to and inspire children and young people as well as their parents who are interested in architecture.
The poster was animated to encourage interaction, which is also required in the various workshops offered. The animation can be seen by scanning the QR-code (with a smartphone with Instagram installed). Transparency causes the geometric shapes to blur with the background and enable playful effects.
