Betr promotion
Gamay is the typeface chosen for the promotion of Betr.app, a digital platform that offers a blend of fantasy sports and microbetting.
The Gamay font family was designed by Viktoriya Grabowska, with art direction by Eben Sorkin, and released earlier this year. When we were putting Gamay through the hoops at Darden Studio, we had many potential applications and industries in mind. To be honest, sports bets was not among them, but here we are. Did the designers search for a gambling font and stumbled upon Gamay because its name starts with “gam”? We knew that font naming is crucial! In any case, Gamay does look slick in the graphics. With its sharply defined shapes and gestural details, it plays its part in building a fresh and facetious brand image.
Betr makes use of several of Gamay’s six widths, in various weights, and exclusively in all caps. The straightforward sans with the characteristic vertically cut terminals in letters like C G S serves in many of Betr’s social media posts. In the promotional images on the App Store, Gamay is used in the ExtraBold weight, with tightened spacing, and supported by Inter.
