Tyler, the Creator – Chromakopia album art and campaign
A variant of the album cover with text
Chromakopia is the long-awaited and highly anticipated seventh (or eighth, depending on whom you ask) studio album by Tyler, the Creator. The ten days I waited for the album were agonizing but worth it.
Chromakopia’s aesthetic seems to take heavy inspiration from old monster films. Most evident is the sepia filter used in all branding, general darker tone, and the imagery of horns which evokes the devil. A slightly dim green is the album’s branding color.
“Chromakopia” is set in Poleno SemiBold, modified to have horns on the first and last letter. It is complemented by Rift Soft which is used on smaller text, likely to balance the hard, uneven look of Poleno.
Title card used in the promotional videos
Chromakopia World Tour poster. “The World Tour” is also set in Poleno SemiBold.
An alternate version of the poster
The website includes a text generator. I had to do it.
Promotion of the album via “Chromakopia’s Trucking Company”, the title displayed loud and proud
A map tracker on the website, showing where the trucks are located.
