Shay – Acte I–III concert posters
The Apoc typeface, designed by Blaze Type, was selected for the graphic communication of Shay’s three-act concert series in 2024. This typographic choice perfectly reflects the raw and contemporary aesthetic of the project, emphasizing the powerful energy and bold identity of the Belgian rapper. Apoc was used across all visual elements of the trilogy, creating a cohesive graphic identity that complements Shay’s artistic and visual evolution throughout 2024.
Shay, originally from Brussels, made her mark on the French-speaking rap scene with her notable collaboration with Booba on the track “Cruella”, followed by her debut album Jolie Garce, certified gold. Known for her sharp style and magnetic presence, she continues her rise with her third album Pourvu qu’il pleuve, released under her own label, Jolie Garce Records. This album solidifies her status as a rap icon, skillfully blending strength and vulnerability, resonating deeply with her audience.
The concert trilogy kicked off in 2024 with Acte I at the Olympia, which sold out in less than a minute, followed by Acte II during summer festivals in France, Belgium, and Switzerland. The final act, Acte III, took place in November at the Zénith Paris-La Villette, offering an immersive and evolving experience. The project’s creative direction, led by Matière Première with Guillaume Doubet as artistic director, CGI by Mathieu Boudot, and stage design by Pierre Cometti, has crafted a captivating visual universe, enhanced by photographs shot by Foxxatron.
