Grocery is a retail and concept space in Nørrebro, Copenhagen. The visual identity, designed by Valdemar Juul and Harvey Wise, perfectly captures the innovative and modern spirit of the store. Grocery stands out with its contemporary and laid-back approach to shopping for clothes, blending local traditions with international culinary influences.
The design duo created a minimalist and impactful visual identity, using the Slussen Mono typeface from Blaze Type to give the project a unique and functional character. This monospaced font evokes a utilitarian yet sophisticated aesthetic, ideal for reflecting the clean and urban image of the store.