Sonos is a wireless hi-fi system that redefines the listening experience for the digital age. The system allows people to stream music and audio from anywhere in the world wirelessly, and to have music throughout their homes without the expense and hassle of hardwiring. BMD was challenged to re-envision the brand and create a new identity by using a customized version of Parachute’s PF Handbook as its corporate typeface. BMD implemented this new identity across a multitude of touch points. The website was the first change with immediate impact. High-end catalogues, posters and brochures in North American and Europe energized Sonos’ presence at retail. Tradeshow booths, special event graphics, website modules and identity system for Sonos Studio came soon thereafter.