GOBI
Contributed by Daniel McQueen (TDF) on Nov 27th, 2024. Artwork published in
October 2024
.
GOBI is a 100% Mongolian cashmere brand, combining centuries-old craftsmanship with modern manufacturing expertise and styles designed for comfort and longevity. From working closely with local herders to manufacturing exclusively at their one facility in Ulaanbaatar, every garment is sustainably produced in Mongolia, by Mongolians.
They approached Mucho to help tell this unique story to the world. Established over 40 years ago, and the largest cashmere company in Mongolia they wanted to reposition themselves, and appeal more to the US, european and global marketplace as a leader within the cashmere and fashion industry.
The GOBI logotype is custom, designed in-house by Mucho, with Tomato Grotesk used as the brand typeface.
