The Primary Essentials is a webshop and store in Brooklyn, NY, focussing on simple, beautiful, mostly hand-made objects for everyday life.
[It’s] a shop where independent designers and artisans come together, many of our items have been sourced from the community we live and work in. It is a place to find special objects to use in our daily lives.
The (fully responsive) website’s design reflects this mindset: clear and of restrained sophistication, using mainly one style of the Scout family — Regular — with only scarce emphasize in bold. More on the design and identity of TPE on Winsome Brave’s website [edit: around 2019, Winsome Brave merged into Major Studio].