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The Primary Essentials store and website

Contributed by Webtype on Apr 11th, 2014. Artwork published in .
The Primary Essentials store and website 1
Source: theprimaryessentials.com License: All Rights Reserved.

The Primary Essentials is a webshop and store in Brooklyn, NY, focussing on simple, beautiful, mostly hand-made objects for everyday life.

[It’s] a shop where independent designers and artisans come together, many of our items have been sourced from the community we live and work in. It is a place to find special objects to use in our daily lives.

The (fully responsive) website’s design reflects this mindset: clear and of restrained sophistication, using mainly one style of the Scout family — Regular — with only scarce emphasize in bold. More on the design and identity of TPE on Winsome Brave’s website [edit: around 2019, Winsome Brave merged into Major Studio].

The Primary Essentials store and website 2
Source: theprimaryessentials.com License: All Rights Reserved.
The Primary Essentials store and website 3
Source: theprimaryessentials.com License: All Rights Reserved.
The Primary Essentials store and website 4
Source: theprimaryessentials.com License: All Rights Reserved.
The Primary Essentials store and website 5
Source: theprimaryessentials.com License: All Rights Reserved.
The Primary Essentials store and website 6
Source: theprimaryessentials.com License: All Rights Reserved.
The Primary Essentials store and website 7
Source: winsomebrave.com License: All Rights Reserved.
The Primary Essentials store and website 8
Source: winsomebrave.com License: All Rights Reserved.
The Primary Essentials store and website 9
Source: winsomebrave.com License: All Rights Reserved.

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