Advent, Advent: Zürich’s Best – Xmas Fest

Advent, Advent: Zürich’s Best – Xmas Fest is a series of gastronomical pop-up events by Phamily First (Julien Dô Lê Pham, Paris) with the help of Pascal Grob, Zürich Tourism, and Zmirov Communication (Paris): Zürich’s best chefs, restaurants and wines for a three day pop-up program in Paris celebrating the spirit of Xmas.

The main typeface, Citizen Grotesk (Altiplano.xyz), is a sans serif inspired by the Swiss tradition (International Style)—unique and full of character: this is far from a neutral grotesk. But then again, how could one even speak of neutrality in today’s world?

Citizen Grotesk is paired with Millionaire Script to highlight the gastronomic event (“Chef-fes, Vins”), while the bistronomic event features a second script typeface, Monaako, lending this second concept (Action Burger) with a more relaxed and casual tone.