Merdanko
Contributed by Butter Creative Studio on Dec 17th, 2024. Artwork published in
September 2024
.
License: All Rights Reserved.
We wanted Merdanko – an online shop for doggos – to be like no other. We knew it was about quality, playfulness, humour and, above all, love for our furry four-legged friends. The task was complex. We started with naming the brand, conveying the joy expressed by tail wagging, which always brings a smile to people and their pets. Then, we set off with the branding, combining the illustrations with various colours throughout the materials. Lastly, we handled the web design for the shop itself. We can’t wait for you to try it out!
Roger is used for the logo, while headlines are set in Labil Grotesk. On the website, smaller copy is set in the user’s default sans serif.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
1 Comment on “Merdanko”
Heads-up: on the Merdanko website, it’s not just smaller copy that is set in the user’s default sans serif. Main headlines on the homepage and the shop pages are rendered in a generic sans serif (in my case: Helvetica), too. If the intention is to use Labil Grotesk for those as well, you might want to look into your CSS.