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Müllerstraße campaign

Contributed by Florian Hardwig on May 15th, 2014. Artwork published in
April 2014
.
    “Where can I find fresh fish?”
    StandortGemeinschaft Müllerstraße. License: All Rights Reserved.

    “Where can I find fresh fish?”

    Müllerstraße is a street in Berlin-Wedding. Being the major shopping street in the district, it has plenty of attractions to offer, but apparently too little people from outside Wedding know about that yet. Hence a local community has initiated a campaign in order to popularize the many virtues of Müllerstraße.

    Anke Fesel of Capa designed posters and postcards with purely typographic messages. The typeface is the peculiar ARS Novelty by Angus R. Shamal (2010). The lowercase-only design is one of the few free fonts that are of high quality and also offer an original, contemporary and memorable look. With this combination, one would expect it to quickly become overused. This is not the case, though: up to date, there is only one other entry for ARS Novelty in our Collection.

    The logo puts a dieresis on top of ARS Novelty’s already eccentric ‘M’. It can be read as ‘Mü’ (for ‘Müllerstraße’) or as pictogram of two people interacting with each other. Or it is the surprised face of Dr Fu Manchu?

    With no additional information and no pointers to a website, I wonder whether the campaign isn’t too cryptic to serve its purpose well. Non-Berliners (and even Berliners from other districts) might not always know what these questions dressed in nicely weird letterforms are about.

    “Where can I find fresh fish?”
    StandortGemeinschaft Müllerstraße. License: All Rights Reserved.

    “Where is the most beautiful vista?”

    Müllerstraße campaign 3
    StandortGemeinschaft Müllerstraße. License: All Rights Reserved.

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    3 Comments on “Müllerstraße campaign”

    1. May 15th, 2014  1:52 pm

      With no additional information and no pointers to a website, I wonder whether the campaign isn’t too cryptic to serve its purpose well.

      …but there’s a QR code! 

      Nice find, Flo. Novelty is new to me, thanks for showing. I even like the Gerstner vibe in it (usually, I don’t)

       

       

    2. Ron says:
      May 16th, 2014  8:38 am

      Nope … saw them in Berlin, with the contexts of the city it isn’t.

    3. May 17th, 2014  8:49 am

      I can imagine it would help to include a reference to the location (Wedding) somewhere. Also, since the posters are placed in subway stations across Berlin, it would make sense to mention how to get there. There is one S-Bahn and several U-Bahn stations on Müllerstraße, but none of them bears its name.

      Manuel, I have a post with more Gerstner vibes in the pipeline. Stay tuned.

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