Lolo
Lolo is an Iberic ham brand crafted in the heart of Salamanca, led by two brothers, Pablo and Valentin. Their visual identity was handled by Odds studio:
Over the past year, we’ve poured our hearts into this project, collaborating with some of the most talented friends we could ask for: photography by Delaney Inamine, food development by Sylvain Roucayrol and Robert Mendoza, a seamless website designed by Bruno Della Mattia, animations brought to life by Maxime Ernult, and typefaces by the brilliant Dum Dum Studio team.
The design embraces a retro-inspired charm that feels both nostalgic and modern. With warm, earthy tones and bold typography, we’ve created a visual identity that honors the brand’s artisanal roots while giving it a fresh, contemporary edge.
