Aadil Abedi website

Aadil Abedi is an artist and creative director who brings a contemporary twist to calligraphy. He recently re-launched his e-commerce website to show updated works and partnerships with brands like Disney, Apple, and Rastah.

The website’s visual design combines Aadil’s lush calligraphy with elegant typefaces like Fragment Glare, Switzer, and Jackelyn Script. The designer selected Fragment Glare because the typeface’s tittle resembles rhombic dots used in calligraphy. The website also uses animation to show the typefaces and calligraphy in motion.

Website design and webflow development by Amera Ibrahim, with copywriting by Madeleine O. Teh.