Aliving Home

The home decor brand Aliving Home has launched a brand-new website designed by Fractal Studio. The body text on the website features Neutral Sans, an open-source sans-serif typeface created by Besign, aimed at delivering an exceptional browsing experience for customers. Headlines are set in SangBleu OG Sans from Swiss Typefaces.

With its excellent legibility and elegantly fluid letterforms, Neutral Sans infuses Aliving Home’s website with a distinctly modern visual language. Whether for product showcases, article content, or brand storytelling, the typeface seamlessly adapts to various contexts, enhancing users’ focus and comfort as they navigate the site.

“This typeface is relatively compact, which helps create a clean and organized visual style when displaying rich textual content,” said Karen Hu, the Aliving Home project lead. “We are also honored to have contributed feedback during the font’s development phase.”