Ahaad Alamoudi – Moving Mountains exhibition
Moving Mountains is the first institutional solo exhibition of Saudi artist Ahaad Alamoudi, held between May and October 2024 at Hayy Jameel, an art center located in Jeddah, Saudi Arabia.
This ambitious new work continues Alamoudi’s expansive exploration of rapidly changing social and cultural environments, situating Saudi’s natural and urban landscapes as sites of possibility – punctured by effort and powered by fantasy – where both individual and collective attempts to do the seemingly impossible are imbued with humour, absurdity and, at times, hopefulness.
The exhibition title is set in Michaux (with a few modified letters) for the Latin, and 29LT Okaso for the Arabic. The artist’s name is in Georgia Italic. All other text is set in Greta Text. The color palette or light grey and warm brown reflect the title of the show, with the addition of a subtle, neon green pattern.
Note the modified letters in Michaux: in Bold, the uppercase M is a thickened version of the Regular; in Light, M and n are altered versions of the original glyphs.
