When you think of techno music, many people think of Berlin. And when people think of techno in Berlin, many think of Stil vor Talent – the music label of Oliver Koletzki. He founded the label in 2005 after being told that he had too little musical talent. With his own style and the promise of creative freedom and high-quality music, Stil vor Talent embarked on a long journey. Many labels have come and gone. Stil vor Talent has stayed and got the first rebranding after 20 years in business.
The rebranding uses Bossa by Family Type as the main typeface. The reason for this choice is its strong and self-confident character, while still not feeling distant and arrogant (the second part was really important to the designer and the client).