Yes, chef! Wedge taps into the bold personality of Mark Simonson’s Acme Gothic for Matheson Food Company, chef Matty Matheson’s line of pantry staples. The studio’s design matches Matheson’s unapologetically robust culinary style by pairing the industrial charm of a customized Acme Gothic with Aperçu Condensed from Colophon. Acme’s sturdy forms and punchy, no-nonsense presence add to the packaging feeling familiar and striking on the shelf. The result? A line of products that balances vintage influence with a modern edge.
See more of this excellent project on Wedge’s website.