INKBLOT

Ink Blot Project a.k.a. INKBLOT is an inclusive tattoo studio and art space open to people full of creativity and self-expression. The studio is located in the iconic Fold building in the industrial area of ​​London. The place focuses on street style but does not limit itself to it – it is open to artists of all kinds, with the aim of creating a creative center for all kinds of art in the future.

Visual identification is focused in particular on the name of the project – INKBLOT, an ink blot that is associated with various types of art and with the psychological Rorschach test, in which the recipient interprets the blots on the sheet of paper. Used both of these ideas during the process and in the final form.

As a series of signets related to different parts of the initiative, were created various types of blots resulting from the original pattern, which is the result of chaotic tests of the blots on the sheet of paper and technically combining them into the cumulative shape of their forms. The typography in the logo was created based on similar shapes as the basic signet, which gives the project unity and recognition.

The graphic motifs appearing on posters, in social media and on printed materials are also based on ink blots. Additionally, they are enriched with scribble-like elements that can be created using various artistic media, such as pen or ink. To balance the chaos of spots and scribbles, a simple and legible typography was chosen that alleviates the chaos.